The NCAA took a major step toward allowing student-athlete endorsement deals based on name, image and likeness (NIL) today. Sports betting deals, though, could be excluded. Following a meeting this week, the NCAA Board of Governors gave its support to third-party endorsements for college athletes. It also backed other forms of compensation for athletes, such as social media agreements and personal appearances. However, one clause in the board’s published recommendation suggested sports betting might not be included in the sponsorship bonanza. No NCAA support yet for ‘sin’ industriesThe board said it would leave the body’s three divisions to decide whether “certain categories of promotional activities” should be precluded because they are “inconsistent with the NCAA membership’s values.
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