Instagram is today launching a new way for users to fundraise for nonprofits via Instagram Live, amid the coronavirus pandemic. While the company had already offered Donation Stickers for the use in Stories, the new Live Donations feature will allow anyone to create fundraisers while live streaming, either alone or with others for a sort of virtual telethon experience.
The feature arrives only a day after TikTok launched a donations feature that works in both its video posts and its live streams.
But unlike TikTok, which only supports a handful of charitable causes at launch, Instagram says its Live Donations feature can be used to create fundraisers for over a million nonprofits.
It also notes that 100% of the money raised goes directly to the nonprofit, as Instagram is not taking a cut — a common practice on some other fundraising platforms.
To use the new donations feature on live videos, you can either tap the camera in the top left of the Instagram Feed or swipe right in the Feed.
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