Italian coffee brand Lavazza and the U. K. 's Arsenal Football Club rolled out a web-based augmented reality (AR) experience for soccer fans who miss the sport during pandemic lockdowns. The brands are working on the month-long campaign with AR developer Blippar, per an announcement shared with Mobile Marketer.
Arsenal is publicizing the AR experience on social media, including its Facebook page, giving fans a chance to see the team's players come to life in mobile web browsers. Fans can enter a contest for a chance to win an Arsenal jersey with autographs from the entire team, and get a discount on an Arsenal-edition coffee maker from Lavazza.
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