Sports on TVhas incredible viewership and value for advertisers. Yet,
recently, big linear TV viewing has come from non live sports TV content. What’s up with that?A pandemic -- with shut-in viewers -- will do that to you. Instead, we have
pressing news/information, as well as a dab of scripted comedy and drama relief -- as draws. Yes, we realize live sports has a supply issue -- save for a few horse races, and esports gaming
events, football, basketball and auto racing, among them. From March 15 to April 15, Nielsen says linear TV viewership is up 35% year over year.
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