Linear TV Grows Without Sports, Netflix Also Higher

Sports on TVhas incredible viewership and value for advertisers. Yet, recently, big linear TV viewing has come from non live sports TV content. What’s up with that?A pandemic -- with shut-in viewers -- will do that to you. Instead, we have pressing news/information, as well as a dab of scripted comedy and drama relief -- as draws. Yes, we realize live sports has a supply issue -- save for a few horse races, and esports gaming events, football, basketball and auto racing, among them. From March 15 to April 15, Nielsen says linear TV viewership is up 35% year over year.

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