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Local Media Forecast To See A 3.6% Drop In 2020

Even with the expected rise in political advertising in 2020, local media will now see a 3. 6% year-over-year drop in advertising due to COVID-19, according to a new survey. BIA Advisory Services says advertising across all media platforms will land at $144. 3 billion this year --  a 10. 6% drop from $161. 3 billion projection the local media analysis company made in November 2019.

Read more at:
https://www.mediapost.com/publications/article/350610/local-media-forecast-to-see-a-36-drop-in-2020.html

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