Local Media Forecast To See A 3.6% Drop In 2020

Even with the expected rise in political advertising in 2020, local media will now see a 3. 6% year-over-year drop in advertising due to COVID-19, according to a new survey. BIA Advisory Services says advertising across all media platforms will land at $144. 3 billion this year --  a 10. 6% drop from $161. 3 billion projection the local media analysis company made in November 2019.

Read more at:

What do you think?

50 points
Upvote Downvote

Written by Media Post

Leave a Reply

Your email address will not be published. Required fields are marked *

BIA Revises 2020 Ad Estimate: Drops 10%

Virtual NFL Draft Grows 37% To 15.7 Million Viewers