Masks Could Have Marketing Potential

That didn’t take long. Branded face masks promoting everything from fast food restaurants to TV shows and sports teams are now available. New York-based branding strategist Peter Shankman said branded face masks, if "done the right way,” will generally be perceived in a positive light, according to the Chicago Tribune. “Wearable brands have become a part of our culture,” Shankman said. Read the whole story at Chicago Tribune ». .

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