Missed Ad Opportunities Jumped To 46% In Q1, Even As Streaming, VOD Soared

During 2020’s first quarter, time spent on streaming globally leaped 57% year-over-year, driven by a 79% jump in video-on-demand, which captured 72% of total viewing time. Not surprisingly, the real surge in streaming commenced on March 15, as shelter-at-home orders rolled out in countries and regions around the world.  But advertisers’ massive pullback in response to that phenomenon and to economic uncertainty and content concerns, combined with increased ad-quality errors, drove missed ad opportunities — those not filled or not played as intended — up by 26. 9% versus Q4 2019, to reach a full 46. 3% of available opportunities.  Those are highlights from Conviva’s global State of Streaming report for the transformational quarter.

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