During 2020’s first quarter, time spent on
streaming globally leaped 57% year-over-year, driven by a 79% jump in video-on-demand, which captured 72% of total viewing time. Not surprisingly, the real surge in streaming commenced on
March 15, as shelter-at-home orders rolled out in countries and regions around the world. But advertisers’ massive pullback in response to that phenomenon and to economic
uncertainty and content concerns, combined with increased ad-quality errors, drove missed ad opportunities — those not filled or not played as intended — up by 26. 9% versus Q4 2019, to
reach a full 46. 3% of available opportunities. Those are highlights from Conviva’s global State of Streaming report for the transformational quarter.
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