MSG Networks Sports Taps Social, Content To Offset Declines Amidst NBA, NHL Pause

Cable and satellite television network MSG Networks on Friday reported fiscal third-quarter earnings of $46. 3 million, reporting earnings for the first time since the pause on the 2019/20 NBA and NHL seasons on March 12. Live sports, like many other things, have been negatively affected by COVID-19, but the pandemic proved especially damaging to affiliate and advertising revenue. On Friday, the network said that since the COVID-19 pandemic began, the focus has turned to content that enables viewers to stay connected with the network. To offset declines, the network has supplemented game content with insights and interviews from key players and participants. “We have also seen high levels of engagement on our social platforms compared to an average week during the regular seasons as we focused on delivering light-hearted and interactive team-related content,” said Andrea Greenberg, president and CEO at MSG.

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