National TV Sinks 13% In March, 5% In Q1 Due To COVID-19 Pullback

National TV took an expected major decline in March -- down 12. 8% to $3. 8 billion, with the first quarter of 2020 sinking 5. 4% to $10. 8 million, according to Standard Media Index -- due to COVID-19 issues that forced major cancellations from TV marketers.  The scrubbing of the NCAA Men’s Basketball Tournament was a major reason for the March decline.

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