NCAA Will Allow Athletes To Cash In On Their (Social Media) Prowess

The National Collegiate Athletic Association yesterday said it supports “rule changes to allow student-athletes to receive compensation for third-party endorsements both related to and separate from athletics. ”“The NCAA proposal would allow college athletes to retain agents and profit from their name, image and likeness as long as the association agrees that proposed deals represent fair market value. The NCAA says the measure is meant to protect student athletes from exploitative below-market deals, but it could also be used to block lucrative 'professional opportunities’ that it believes could provide an unfair recruiting advantage for some schools,” Laine Higgins and Louise Radnofsky write  for The Wall Street Journal. advertisementadvertisement“Yes, players will be paid. Not by the schools, mind you. Instead, they will be compensated for their name, image and likeness by business interests outside the school as well as, according to the press release, ‘social media business they have started and personal appearances,’” the Lexington Herald-Leader’s John Clay writes for MSN News.

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