GOING MOBILE: Grubhub is in demand during the pandemic. (Getty Images)
COVID-19 pandemic lifts some sectors, depresses others; consultants see value for sponsors when events return
The naming-rights space could emerge from the COVID-19 pandemic with tech-driven mobile delivery services putting themselves in a greater position to place their names on arenas and stadiums, consultants said.
Restaurants across the nation have restricted operations to takeout and delivery because of the coronavirus. As a result, DoorDash, Grubhub, Postmates and Uber Eats have flourished during states’ stay-at-home directives, delivering meals to thousands of customers.
Those brands and other delivery services could potentially replace some companies in traditional naming-rights categories that have struggled financially during the crisis, said Dan Griffis, Oak View Group’s president of global partnerships. (OVG owns VenuesNow.
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