NFL Draft Programming Provides Window Into The Health Of TV Sports

Over the next three days, NFL TV content will tackle the issue around the lack of high-level national TV programming. Will it show signs of life?We’ll see what the NFL’s highly watched draft of college players will mean for the NFL’s televised regular season, intended to start in September, for viewing and advertising revenue numbers. Early guessing for many: Expect more. Mind you, the NFL draft isn’t any substitution for the big money advertising/high viewership levels of actual games. But versus other non-game sport TV programming, it still registers a sizable TV number. Last year, the NFL draft drew a Nielsen-measured average of 6.

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