‘Outdoor Life’ Expands Licensing To Pet Nutrition

Adding to its growing line of licensed merchandise, Bonnier Corp. ’s Outdoor Lifehas partnered with Tidy Dog Pet Products to produce a line of natural jerky dog treats. The product, dubbed Outdoor Life Tennessee Pork Dog Jerky, is a preservative-free, high-quality treat featuring limited ingredients. Tennessee-based company The Knoxville will produce the item. “Pet nutrition is a category where we see tremendous opportunity for the Outdoor Life brand. Dogs have been long-trusted companions for a wide range of sporting activities, and we are excited to begin this expansion into the pet space with Tidy Dog,” Elise Contarsy, senior vice president of Bonnier Consumer Products, stated.

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