ViacomCBS continues its push to grow the reach
and advertising revenue potential of Pluto TV, the AVOD it acquired this past December. Following its new distribution deal with Verizon, vMVPD Pluto TV has announced a partnership with TiVo that
will give TiVo device owners one-click access to Pluto’s more than 250 live, linear channels and on-demand library through TiVo’s own AVOD, TiVo+. In addition, Pluto TV —
which is still known for its live sports streaming but has aggressively expanded its entertainment offerings — has now added CBS Sports HQ, its new parent’s 24/7 sports network with live
coverage, news and commentary. CBS Sports HQ’s audience has a median age of 35, and reported 31% year-over-year growth in March. advertisementadvertisementThe TiVo and Verizon distribution deals will help
Pluto TV in its push to grow its active monthly users from its current 22 million to 30 million by year’s end. As of last November, the service was reporting 20 million users.
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