No one can predict what exactly the world will look like in the aftermath of coronavirus, but we can look to the past for inspiration according to Kevin Chesters. "This is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning" - Winston Churchill, 10/11/1942In that quote, Churchill was talking about the battle of El Alamein, but he could easily have been talking about the last week or so in the UK. It certainly seems also that the immediate, acute Covid-19 maelstrom has settled into some form of Zoom-soaked version of normal. For many brands in many sectors – gyms, cinemas, restaurants, coffee shops – we marketers and agencies are starting to think about the “when” not the “if” of the tentative reopening of the consumer economy.
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