Roku: COVID Is To Linear TV What 2008 Was To Print

This was a big week for Roku, which timed the official relaunch of its ad buying platform, now called OneView, with its Q1 earnings results. There was a lot to say, starting with notably strong financial and user growth performance… despite, and because of, the extraordinary impacts of the coronavirus outbreak. But the overriding messages were 1) the company’s certainty that the pandemic will result in a significant, and permanent, acceleration of the decline of traditional TV and ascension of OTT; and 2) its determination to be the lead player in that soon-to-be-dominant OTT advertising marketplace. The context: Roku added 2. 9 million active accounts in the period, ending the quarter with 39. 8 million.

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