Pay TV providers (and consumers) are clear: Since there is no live sports programming, they should pay less when
it comes to their carriage fees. However, getting more involved in programming may not be the way to go. Upside? Yes. But plenty of risk, as well. For example, the thinking is ESPN shouldn’t charge nearly $9 a month per subscriber to pay TV distributors
-- the highest price of any TV network, cable or broadcast -- when it hasn’t aired a live NBA or Major League Baseball game in two months. ESPN might counter: There is no live sports,
but it does run sports programming content -- highlights, many past big NBA and Major League Baseball games, e-sports video games and cornhole throwing.
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