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Sports-Starved Advertisers Flock to Turner Sports’ the Match Golf Sequel, Airing May 24

Since the Covid-19 pandemic shuttered sports leagues across the globe nearly two months ago, fans—and advertisers—have been desperate for the return of live sports. That’s why Turner Sports is turning to golf legends Tiger Woods and Phil Mickelson, plus NFL stars Peyton Manning and Tom Brady, to fill the void. That quartet will compete in a live golf tournament, The Match: Champions for Charity, airing Sunday, May 24 at 3 p. m. ET on WarnerMedia cable networks TNT, TBS, truTV and HLN. It’s one of a few live sporting events planned for this month—including Nascar races on Fox and FS1—as the rest of the sports world has come to a near-standstill.

Read more at:
https://www.adweek.com/tv-video/sports-starved-advertisers-flock-to-turner-sports-the-match-golf-sequel-airing-may-24/

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