Injury-prone National Football League
rookie quarterback Tua Tagovailoa is the new face of Muscle Milk, in the protein brand’s first appearance on television in four years. The “Own Your Strength” campaign from
the adam&eveNYC agency encourages athletes to overcome mental and physical adversities while considering the heart as their most important muscle. It’s the first campaign for Muscle
Milk—which markets protein shakes, powders and bars—since the brand was acquired in 2019 by PepsiCo Inc. Before being chosen by the Miami Dolphins as the #5 overall pick in the NFL
draft last month, Tagovailoa quarterbacked for the University of Alabama. During his tenure, he suffered multiple hand, hip, knee, leg and ankle injuries. In a 30-second spot airing on multiple TV networks and digital media, Tagovailoa does various workout routines as he talks about “the
muscle that’s more important than some bicep.
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