Traditional Sports Events And Fans Can Go Digital To Find Their Fix Via Esports

Most live sporting events are going on hiatus due to COVID-19. In light of this, I recently highlighted the necessity for brands and advertisers to pivot into existing online realms -- given that there are no physical alternatives at the moment -- and encouraged marketers to look into esports and gaming. “There’s only one game in town, and it’s online,” said Jeff Eisenband, a sports and esports journalist who has hosted lots of content for both traditional sports teams such as the New Jersey Devils, and for esports leagues like the NBA 2K League. Over the past few weeks, Jeff has turned his girlfriend’s room at her parents’ house, where they’re staying, into a virtual studio for a variety of live-streamed content. In light of recent events, I reached out to Jeff and asked him to highlight developments that have struck him in his work in the face of COVID-19, and provide some insights into what people might be missing, or forgetting, when thinking about the esports world. Here are the main takeaways.

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