ViacomCBS will rebrand its CBS All Access
subscription-based streaming service this summer and expand it into multiple international markets over the next 12 months, CEO Bob Bakish told investors during Thursday's first quarter earnings
report. In addition, the company announced a multiyear expansion of its deal with YouTube TV under which that streaming service, which has 2 million subscribers, will add distribution of 14
more channels owned by Viacom before the late 2019 merger with CBS. "Major changes [are] coming this summer as we track toward the rebrand and relaunch of a transformed product," Bakish
said. “Our biggest franchises will be key to this strategy,” which is to optimize an "already-developed tech platform," rather than "building from scratch. "The focus of the rebrand will be on news, live sports, and on-demand entertainment. advertisementadvertisementAll Access is being prepped for the new name/rebranding with enhancements.
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