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Virtual Pay TV Providers See Little To No Help For Traditional Pay TV

Virtual pay TV providers -- once considered the savior of traditional pay services, such as cable, satellite, and telco -- for the first time ever have lost subscribers on a quarter-to-quarter basis, according to MoffettNathanson Research. “We estimate that the vMVPD category actually lost 341,000 subscribers [in the first quarter this year versus the fourth quarter 2019],” writes Craig Moffett, senior research analyst of MoffettNathanson Research. “The vMVPD [virtual multichannel video program distributors] category simply collapsed. ”Moffett says the COVID-19 pandemic contributed to this decline. Sports programming may have been the biggest draw for virtual pay TV services when consumers were making choices between vMVPDs and on-demand subscription services -- Netflix, Hulu, and Amazon -- but then sports TV stopped. advertisementadvertisementTraditional pay TV lost 1.

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