Air Jordan Has Entered the Influencer Age

The Air Jordan 1 is many things at once: It’s the first signature shoe for the greatest basketball player ever, the sneaker that changed collecting forever, and a classic that evokes nostalgia and connects generations. It’s also the most popular sneaker of today, with hundreds of different versions produced in the past decade. This week, with all things Michael Jordan returning to the public consciousness thanks to The Last Dance, The Ringer will explore the AJ1’s history, the resale market it still dominates, and how Nike and Jordan Brand are positioning the model for the future. On December 3, 2017, P. J. Tucker did something in a game that normally wouldn’t generate much attention for an NBA player: He wore a shoe originally designed for basketball.

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