Always-on: AR is changing the game for retail

Augmented reality has been on the cusp of mainstream appeal for some time. Now, as AR technology becomes ubiquitous and consumers demand ‘always-on’ marketing opportunities, OMM’s head of growth Tony Mohammed argues AR is about to radically change retail. You will have heard lots about virtual and augmented reality over the past couple of years. Despite all the disruption of the past few months, these two digital technologies are still set to become even more relevant tools to reach audiences. One of our main focuses over recent years has been virtual and mixed reality experiences using VR and AR for retail and events. VR for many consumers still holds that sense of wonder and delight when they try it for the first time.

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