As the production industry locks down, brand marketers are turning to remote casting

The pandemic has wreaked havoc on every industry, and few sectors have been harder hit than video production. In-person casting and production have come to a halt, even as the demand for on-screen talent and scaled campaigns has continued to skyrocket in the age of digital and social media. The imperative to test and create new content has never been greater. For brands, agencies and production companies looking to keep the trains moving in a time of quarantine, remote productions are now the norm —  and remote submissions are one of the few remaining ways to field talent.     It’s not an entirely unfamiliar move. In their always urgent need to work swiftly and efficiently, video and film creators had already been edging toward remote approaches, asking for pre-recorded video submissions or viewing auditions through live feeds.

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