Cable operators are using the rise of both over-the-top video and the novel coronavirus in arguments to the Federal Communications Commission for help in deregulating the market for both video and broadband services. It has been a couple of years since video streaming overtook traditional cable and broadcast TV as the top video destination for children and families, and cable operators want the FCC's rules and regulations to catch up to that reality. Back in 2018, NCTA-The Internet & Television Association noted the turning point and tried to get the FCC to adjust children's advertising rules accordingly as part of a revamp of those rules. For one thing, cable operators are limited in how they can display website addresses in children's programming, even as the web is where most kids are accessing video. NCTA president and CEO Michael Powell has sought a level playing field, but not one that involves new rules on cable’s rivals. JohnStaleyPhoto.
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