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CTV and SSAI: Ready For Primetime

"CTV and SSAI aren’t the future, they are the present. There is no question that now is the time to leverage the capabilities they provide, but it is also important to make sure your partners are delivering what you expect. . . " -Ben Antier, COO & co-founder, PublicaBen Antier, COO & co-founder, PublicaIt’s been said that all revolutions start with language. If you’re paying any attention at all, you’ve been hearing a lot of language about Connected TV – CTV – over the last several months.

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https://www.broadcastingcable.com/blog/ctv-and-ssai-ready-for-primetime

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