Over my 20-year career I have been very fortunate to be involved in pioneering projects that have come to shape digital marketing. In that time I saw the birth of paid search, shopping and affiliates at Yahoo and Kelkoo, behavioural targeting with Tacoda, algorithmic paid search at Unique Digital (Sky, Shop Direct), the launch of trading desks and programmatic at MediaCom (Xaxis, Appnexus), the launch of paid social and Facebook again at MediaCom to more recent projects working on a post-cookie world at Canton and a privacy-by-design world with InfoSum. Throughout that time there have been numerous opportunities to see the giants of today emerge. I spoke about InfoSum, which I am certain will be a giant of tomorrow, some weeks ago and it's great to see another with huge potential emerge in the UK - Fifty. io. What does Fifty.
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