Kate Howe: Who’s going to solve our complex problems now?

Discussing the potential changes the worldwide marketing sector may see as a result of the enforced innovation driven by lockdown around the world and the challenges that are likely to emerged, is Kate Howe, executive director of MSQ Partners. I suspect few people will challenge me when I say that the landscape businesses have to navigate today is becoming ever more complex. We talked a lot about innovation before the lockdown. In the last eight weeks we’ve seen just how quickly the future can arrive with many examples of innovation speeded upWe’re also watching China-US trade relations play out daily. We’re wondering how the differences in culture and work ethic across Europe will impact the future of the EU. We’re observing the GDP of the Asia Pac region rise as their economies prove their resilience and looking to them for lessons on how to come out of lock-down.

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