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Pandemic Audience Spike Pays Off for Steady Syndies

If you thought live, linear TV was dead, the pandemic is here to prove you wrong. “I see live television not only doing significantly more ratings points but actually increasing in viewership,” Dawn Abel, executive VP of research at CBS Television Distribution, said. According to research by CBS Television Distribution based on Nielsen data, the linear TV audience (including broadcast and cable) in the top 10 markets from 9 a. m. to 8 p. m.

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