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Pandemic Reshapes News Business

It has been, by every conceivable measure, a perfect storm for news viewing. As the pandemic rages on, people are stuck at home and are desperate for timely information related to this enormous, horrifying story. And news outlets, ranging from cable news networks to broadcast news divisions, are eager to provide viewers with the latest. But what happens down the road? When the pandemic eventually dies down — it has to, right? — will viewers still be fervidly searching out news on TV? There’s no way news can sustain the lofty ratings of today, but many executives are hopeful to see a bump when the massive story of 2020 subsides. “We’ve exposed the audience to our programs and we’ve gotten before new audiences,” Kim Godwin, executive VP at CBS News, said. “I hope people who watch us now appreciate the journalistic integrity of our shows.

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