Roku’s User Growth Explodes With People Stuck At Home, But Advertiser Spend Slows

Roku isn’t immune to advertiser pullbacks during the pandemic. Platform revenue, which includes advertising, grew 73% year over year in Q1 and now represents almost two-thirds (73%) of Roku’s revenue. But campaign delays and cancelations increased in early March as stay-at-home orders were implemented, especially in hard-hit verticals such as travel, quick-serve restaurants, cinema and auto, reducing margins by roughly 14%. Roku, however, is better positioned to weather the COVID-19 storm than linear TV providers, said Scott Rosenberg, SVP and GM of Roku’s platform business, on its earnings call. Prime-time linear TV viewing declined 18% year over year from mid-March to late April, while streaming on Roku grew 80% to 13. 2 billion hours.

---

Read more at:
https://www.adexchanger.com/tv-2/rokus-user-growth-explodes-with-people-stuck-at-home-but-advertiser-spend-slows/