Roku isn’t immune to advertiser pullbacks during the pandemic.
Platform revenue, which includes advertising, grew 73% year over year in Q1 and now represents almost two-thirds (73%) of Roku’s revenue.
But campaign delays and cancelations increased in early March as stay-at-home orders were implemented, especially in hard-hit verticals such as travel, quick-serve restaurants, cinema and auto, reducing margins by roughly 14%.
Roku, however, is better positioned to weather the COVID-19 storm than linear TV providers, said Scott Rosenberg, SVP and GM of Roku’s platform business, on its earnings call. Prime-time linear TV viewing declined 18% year over year from mid-March to late April, while streaming on Roku grew 80% to 13. 2 billion hours.
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