in , ,

Ad Prices Down Sharply in Scatter Market: SQAD

TV advertising prices dropped sharply in April due to the COVID-19 crisis at the big three broadcast networks, compared to first-quarter rates, according to ad data company SQAD. Rates for ads in the scatter market dropped 39% to an average unit price of $101,927 for 30 seconds in primetime on ABC, according to SQAD. At CBS, pricing was down 34% to $130,858. NBC’s prices fell just 13% to $94,070. SQAD noted that the prices are getting closer to upfront levels than they’ve been in years. NBC’s upfront unit prices were $92,716 for primetime 30-second ads according to SQAD.

Read more at:
https://www.broadcastingcable.com/news/ad-prices-down-sharply-in-scatter-market-sqad

What do you think?

50 points
Upvote Downvote

Written by Broadcasting+Cafe

Leave a Reply

Your email address will not be published. Required fields are marked *

Sushant Rai Joins TVU Networks as VP of Sales for South Asia, Middle East and Africa

NBCU Launching Global Advertising Division