Getty ImagesNorwegian commercial broadcaster TV2 has secured an exclusive five-year rights deal for top-flight Spanish soccer's La Liga between 2021/22 and 2025/26. The new agreement comes after La Liga was given the green light to offer extended broadcast rights contracts in Europe, with the Spanish government amending the law that caps centralised tenders to three years. As part of the new arrangement, TV2 will broadcast all 380 matches per La Liga season, adding to its soccer rights portfolio that includes the recently acquired Uefa Champions League from 2021/22. “Even in the [coronavirus] crisis, it is important to think long-term to ensure the best content on TV2’s platforms,” said Olav T Sandnes, TV2’s editor-in-chief. “This is an exclusive deal for one of the most important football rights in the market. ”La Liga’s use of ‘heroes’ in India boosts Facebook broadcast reachThe agreement will go some way to offsetting TV2’s loss of its broadcast partnership with English top-flight soccer's Premier League to Nordic Entertainment (NENT) Group from 2022/23 and also continue the demise of Strive Sport, the IMG-owned over-the-top (OTT) service.
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