Long-standing Swiss organisation mYinsanity has found its main sponsor in PostFinance, the financial services division of postal service Swiss Post.
According to a release, the two parties “have a lot in store” for the grassroots esports community in the country.
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PostFinance is no stranger to the industry having launched its esports experiment, which saw the institution support Swiss esports by providing training for a team for a year. It joins Swiss telecommunications company Swisscom and gaming peripheral company Logitech G as a partner of the organisation.
Adrian Gerber, Head of mYinsanity, discussed the deal in a release: “I am very happy to have won a strong partner for mYinsanity in PostFinance. Our involvement in the professional leagues of Rainbow 6 and League of Legends, which is unique in Switzerland, will benefit from this new collaboration and take us a further step towards the top! In difficult times, as they currently exist, this new partnership should also set an example for the future, change and growth of Swiss esports!”
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The deal between mYinsanity and PostFinance includes a jersey sponsorship.
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