On a day when NBCU would normally have held its annual upfront presentation in Radio City Music Hall, the company instead held a video conference to unveil a new global advertising division designed to offer multinational clients the ability to reach consumers everywhere with a single premium video plan. The event was billed as not being an NBCU upfront event. They did bring in celebrities Kelly Clarkson and Milo Ventimiglia and showed a clip from Tina Fey’s new show, Mr. Mayor. And Mark Marshall, co-president of NBCU Ad Sales, noted that NBCU is going to be ready to do upfront deals, or scatter deal, whenever clients are ready. But mostly the video conference was about how NBCU was looking at the future of advertising.
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