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The College Football Season Is in Jeopardy. The NCAA’s Economic Model Should Be Too.

College sports are in trouble. That first became evident when the men’s NCAA basketball tournament—a nearly billion-dollar event—was canceled, an “oh shit” moment that illustrated to the American public just how serious the COVID-19 crisis was. It became even more apparent when all winter and spring sports got the ax not long after. No March Madness, no Frozen Four, no College World Series. And while some spring athletes have been granted additional eligibility, many others saw their careers end with neither warning nor fanfare. Now, we’re far enough into social distancing that the NCAA’s ultimate cash cow, the college football season, is under threat.

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Written by The Ringer

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