‘We secretly knew that was bullshit’: Agencies face a painful pivot to reality

Inside ad agencies, this should be the the final stretch run to Cannes. Shops should be finalizing their submissions, creative directors should be readying their fedoras for the Croisette and the schmoozing on the Carlton Terrace, yachts bobbing in the harbor and the quieter environs of St. Tropez. Cannes is canceled. So too it seems is much of agency life as it existed before coronavirus. Layoffs and furloughs have hit every major advertising agency holding group.

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