North American organisation Cloud9 has partnered with health care provider Kaiser Permanente to launch a mental health campaign.
The initiative, dubbed ‘Presence of Mind,’ aims to utilise gaming as a platform to reach the youth and young adults for conversations that address mental health and wellness, according to a release.
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The partnership will see mental health experts and clinicians from Kaiser Permanente work with Cloud9’s athletes, coaches, and staff to kickstart conversations with the community. This will see the launch of a new content series on Twitch, as well as mental health training for Cloud9 players and staff, and a training and engagement program for community moderators.
Don Mordecai, National Leader for Mental and Behavioral Health at Kaiser Permanente, spoke on the campaign in a release: “Our goal is that Presence of Mind will contribute to a public health movement within esports by engaging teens, young adults, and other gamers in mental health conversations. The need is even more critical in this period of stress and physical isolation due to the COVID-19 pandemic.
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