The growing esports audiences have a significant amount of disposable income which the industry has barely tapped into due to a lack of upmarket products, writes David Fenlon in this guest piece.
Esports audiences have been markedly undersold to given their spending habits and disposable wealth available to them. Currently, there is simply very little to upsell or on-sell to this audience because the products do not exist.
To date, the industry has been wary of manufacturing demand as the vocal nature of the esports community has a habit of seeking out and criticising commercial activities considered exploitative. However, the community is not going to create the upmarket products it may wish to buy in the future. Nor is the community in the driving seat to steer the course of the industry anymore due to the size it has grown to.
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