The Walt Disney Co. plans to air a series of short horror films this Halloween from 20th Digital Studio. The short Halloween films will explore a variety of genres. The 60 genre-bending shorts are being created by emerging filmmakers and will appear on Disney digital and broadcast outlets including ABC, Freeform, FX and Hulu. Disney Ad Sales is seeking sponsors for the bit-sized thrillers, which will appear in September and October. The sale of integrations and sponsorships is being headed by Jerry Daniello, senior VP, entertainment brand solutions.
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