ESL and Dreamhack team up with Nielsen for better esports tracking

Two of the biggest esports organizers in the world, ESL and Dreamhack, announced today that they are entering into a “comprehensive epsort measurement agreement” with Nielsen, the data-tracking firm. “The agreement will further advance research standards in esports and provide greater confidence to brands and properties that are considering making investments in the esports industry,” a press release sent to GamesBeat notes.

Read more at:
https://venturebeat.com/2019/09/26/esl-and-dreamhack-team-up-with-nielsen-for-better-esports-tracking/