in

ESL and Dreamhack team up with Nielsen for better esports tracking

Two of the biggest esports organizers in the world, ESL and Dreamhack, announced today that they are entering into a “comprehensive epsort measurement agreement” with Nielsen, the data-tracking firm. “The agreement will further advance research standards in esports and provide greater confidence to brands and properties that are considering making investments in the esports industry,” a press release sent to GamesBeat notes.


Read more at:
https://venturebeat.com/2019/09/26/esl-and-dreamhack-team-up-with-nielsen-for-better-esports-tracking/

What do you think?

50 points
Upvote Downvote

Written by VB

GamesBeat Summit Digital: Here’s our final agenda for April 28-April 29

Newzoo: 71% of esports fans only follow one game