FACEIT has entered a multi-year deal with Ubisoft to design and control the North American esports ecosystem for Rainbow Six Siege.
The tournament organiser will work with the developer on every facet of the title in the region, from broadcasting and media rights, to event production and grassroots programs.
Image credit: FACEITRELATED: Ubisoft announces Rainbow Six North American League
FACEIT will work on esports content, events, digital products, data, and media distribution for Rainbow Six Siege esports in North America. It will manage all of the events in the region; not just the recently-announced Rainbow Six North American League, but the US Division LAN program, Rainbow Six Majors, and the Challenger Leagues for the United States and Canada.
Che Chou, Senior Director of Esports for Ubisoft NCSA, spoke on the partnership in a release: “When we set out to create the new Rainbow Six Siege North American League, we searched high and low for a partner that could hit the aspirational editorial and production quality we required for an offline league. FACEIT stood out as an obvious choice given their deep industry experience and impressive content portfolio.
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