Making sense of changing consumer media consumption during the pandemic

We have all experienced sudden dramatic changes in our lives, so it’s no surprise that consumer media consumption has also been turned upside-down. Many of the new behaviours we’re witnessing are trends that were bubbling up under the surface and have been fast-tracked by the crisis. Brands need to react to these changes in behaviour and consumption in order to stay relevant and, ultimately, survive. At least thing is certain in these unpredictable times: there will be no swift return to our previous normality. Looking ahead, here are the four key consumer media trends businesses have to adapt to sooner rather than later. High numbers return to social media as key source of newsLapsed or occasional social media users are flocking back as a way to keep in touch and augment their news sources.

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Written by The Drum

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