Pandemic Marketing: Sponsored Face Masks On Sports TV

Near-term entertainment/sports live events may look like what Walt Disney has begun with its re-opening in Shanghai Disneyland: Small restricted crowds with all guests in face masks. It’s about consumer acceptance and marketing adjustments. Asian countries are far more comfortable about wearing face masks, due to the history of infectious diseases in the recent past. China regulators will only allow Disney to operate at 30% of its capacity. Bob Chapek, CEO of Walt Disney, speaking to CNBC, said the government will allow attendance to slowly expand at the park -- adding 5,000 visitors per week. South Korea started its baseball KBO League, where games have some fans in attendance -- a fraction of their baseball stadiums capacity -- around 1,000 people.

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