Performance Marketing Gets A Lift As Advertisers Look For Guarantees

Affiliate channels saw increased activity in April. More brands are turning to performance channels because advertisers only pay when they see success -- for example, with a sale or generating a lead. Publishers also are seeking alternate revenue sources to counter losses in advertising. Data supports this trend. Pepperjam's latest Affiliate Marketing Sales Index, which analyzes performance data from March 1 through 18, 2020 in 10 retail categories, looks at 685 retail brands tracked by the company platform. It also analyzes commission trends, publisher activity, and customer behavior.

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