Read more at:
https://digiday.com/media/boring-beats-sexy-in-medias-new-reality/
Boring beats sexy in media’s new reality
Just this week, one media CEO told me that his company still expects strong growth this year. They’re taking a hit — who isn’t — but the business is strong enough to withstand it. They cut out a lot of costs from the business without harming the twin pillars of a media company: editorial and sales.
All the same, this CEO had no interest in an on-the-record interview, or a podcast about this, because for him, this isn’t the time to be out there taking victory laps.
“We’re doubling down on what got us here,” the CEO said. “We’re spending a fortune trying to get better.
