Boring beats sexy in media’s new reality

Just this week, one media CEO told me that his company still expects strong growth this year. They’re taking a hit — who isn’t — but the business is strong enough to withstand it. They cut out a lot of costs from the business without harming the twin pillars of a media company: editorial and sales. All the same, this CEO had no interest in an on-the-record interview, or a podcast about this, because for him, this isn’t the time to be out there taking victory laps. “We’re doubling down on what got us here,” the CEO said. “We’re spending a fortune trying to get better.

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