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Champions League rights stay with Match TV in Russia

Getty ImagesRussian public sports network Match TV has retained Champions League and Europa League broadcast rights for the upcoming 2021/22 and 2023/24 rights cycle, while also adding a deal for Uefa’s new third-tier Europa Conference competition.  To secure a deal with Uefa's Team Marketing sales agency, the Gazprom Media-owned broadcaster reportedly overcame rivals in the Russian digital space such as Rambler, the current broadcast partner for English soccer's top-flight Premier League, as well as Yandex, Ivi and Megogo. Aleksandr Zharov, Gazprom Media Holding’s chief executive, confirmed the all-encompassing broadcast deal, saying that Match TV would “continue to show the European competitions to the widest possible audience in Russia” and would “use all our resources to do this”. Elsewhere, Stockholm-based telecommunications company Telia has added exclusive broadcast rights to the Champions League in Finland to the contract it secured last month in Sweden for the 2021/22 to 2023/24 cycle. K League restart grabs 3. 4m viewers on TwitterThe deal sees TV4 Media, the holding group owned by Telia, and formerly known as Bonnier Broadcasting, able to broadcast every match from the Champions League’s qualifying, group, and knockout stages in both countries.

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