Getty ImagesThe Milwaukee Bucks have managed to sustain social engagement consistent to levels witnessed before the National Basketball Association’s (NBA) coronavirus-enforced shutdown. The franchise's chief marketing officer, Dustin Godsey, confirmed that the Bucks have achieved digital parity during the league's hiatus by pivoting their digital content strategy to focus on “youth and community”. While traffic on their website and mobile app has dropped, Godsey cited the franchise’s new BucksPlay content hub as a key driver for fan engagement during the pandemic and believes that the platform could eventually change the Bucks in-arena experience when games resume. “On the social side, engagements have been pretty consistent to what we normally see during the season,” Godsey told SportsPro’s Insider Series. "[There] was a drop off at the very beginning – I think people weren’t wanting to be entertained – but, as we kind of went through it, people are now looking for and craving content. "NBA and NBPA agree to delay CBA cancellation window until SeptemberAdding: "In terms of the content side, we’ve been really happy with where that is.
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