Fremont, CA – May 14, 2020 – Blackmagic Design today announced that webcomic and gaming powerhouse Penny Arcade is using a variety of its products, including an ATEM Mini live production switcher, to power its live streaming workflow for several weekly online shows. The shows air live on Penny Arcade’s Twitch channel, “PennyArcade,” and are later uploaded to its YouTube channel, “pennyarcadeTV” (PATV), attracting tens of thousands of viewers. What started as a thrice weekly comic strip has since become one of the most popular and longest running webcomics online, creating and distributing gaming content to millions of readers globally. Over the years, Penny Arcade has grown its business to include PAX, the largest gaming festivals in North America and which also use Blackmagic Design gear for live production, Child’s Play, the largest gaming charity in North America, PATV, home to its video and media content, merchandise, podcasts, and more. In building out its video content, Penny Arcade wanted a more professional live streaming workflow and sleeker look for its productions. Producer Joshua Price and his team stepped in, transforming a meeting space into a production studio outfitted with a multitude of Blackmagic Design gear.
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